The BBC has introduced an interactive social and news platform created for the sole purpose of informing on climate change. Through Facebook Messenger, the user speaks with a “chat bot” to ask any questions they may have about climate change. The bot has a friendly, casual tone, using humorous photographs that might be seen elsewhere on social media. Those who subscribe will get an alert once a week, engaging them with a plethora of topics surrounding climate change and tips on what they can do to take action.
The bot allows the user to answer with auto-generated responses such as “yes” and “no”, so it can educate throughout the chat without the user having to ask any questions unless they have them. The messaging service enables the user to see what other people are asking or ask questions themselves.