The American fast food company, Chipotle, has announced that it will eliminate genetically modified (GM) ingredients from much of its menu. Although its annoucement suggested it would eliminate GM food altogether, they will still be used in certain Chipotle products, such as soft drinks and dairy.
Since many of Chipotles ingredients are already non-GMO, its main task now is to meet supply needs with non-gmo versions of some main ingredients. For example, in meeting its oil needs, the chain have had to diversify into non-GMO sunflower oil and rice-bran oil instead of GMO rapeseed oil. Due to the extra cost of these ingredients, Chipotle has noted they may increase its prices this year.
Meanwhile, McDonalds has also announced that from 2016 it will begin to use ‘verified sustainable beef’ in its products.