Skip to main content
Submit a signal

Fashion brand asks women to buy less for a ‘lean closet’

by Futures Centre, Oct 27
1 minute read

Cuyana is a clothing brand that plans to scale by asking women to buy fewer things, paving the way for a nascent “lean closet” movement. It makes high-quality goods available at lower prices. The brand is pushing back against the excessive, thoughtless shopping that is promoted by brands that churn out $2 T-shirts and $5 jeans. Will minimalism be the next trend? 

Details

by Futures Centre Spotted 1998 signals

Have you spotted a signal of change?

Register to receive the latest from the Futures Centre.
Sign up

  • 0
  • Share

Related signals

Our use of cookies

We use necessary cookies to make our site work. We'd also like to set optional analytics cookies to help us improve it. We won't set optional cookies unless you enable them. Using this tool will set a cookie on your device to remember your preferences.

For more detailed information about the cookies we use, see our Cookies page.

Necessary cookies

Necessary cookies enable core functionality such as security, network management, and accessibility. You may disable these by changing your browser settings, but this may affect how the website functions.

Analytics cookies

We'd like to set Google Analytics cookies to help us to improve our website by collecting and reporting information on how you use it. The cookies collect information in a way that does not directly identify anyone. For more information on how these cookies work, please see our 'Cookies page'.

>