The French brand C’est Qui le Patron (Who’s the Boss), which allows consumers to set prices for products, is to become a label and begin certifying other branded products.
Launched in 2016, the brand empowers consumers through a brief, voluntary online questionnaire in which they attribute importance to different specifications, notably around the use of genetically modified ingredients, buying local and ensuring producers are properly remunerated. Each specification attributes a different price to their products which cumulatively forms a final price. The brand has enjoyed considerable success becoming the most successful new French brand in thirty years with its products available in major supermarkets nationwide.
