The new H&M Conscious Exclusive collection includes the pioneering material BIONIC®, a recycled polyester made from plastic shoreline waste. The flowy fabrics showcased in the collection demonstrate advances in sustainable and recycled fabrics – an indicator of the long-term potential for these to be taken up across the mainstream fashion and apparel industry.
H&M uses polyester from shoreline waste in new collection
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- Topic: Climate changeCircular economyEconomy & businessFashion & textiles
- Other Tags: Circular EconomyFashionOcean WastePlasticsRetail