With Gen Z’s (or Zillenials) preferences for e-commerce, virtual payments and cryptocurrencies as well as markedly different consumption habits when it comes to meat and alcohol, Bank of America researchers believe that certain sectors that lag behind on adaptation or are not aligned with the generation’s values will fall behind.
Meatless, Alcohol-Free and Flight-Shaming ‘Zillennials’ Will Take Over The World, Report Says
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