New research by ThoughtWorks has found that the desire to reduce packaging and use more recyclable goods could become a top priority for British shoppers, even trumping price.
The findings are based on a survey of a representative sample of 2,000 adults who were asked to consider which issues would determine their food purchases in 2030. The report found that 62% of respondents said reducing plastic waste would be a number one issue and also reported increasing concern among consumers around issues of food waste, the origin of food, ethics in the supply chain and meat consumption.
