Cotton 2040 brings together stakeholders from across the globe to integrate existing efforts and speed up the shift to a sustainable cotton industry. Its four scenarios were created by Forum for the Future, with the support of C&A Foundation, as a practical means of engaging key stakeholders to better understand the barriers to scaling up sustainable cotton, explore the risks and opportunities for the industry, and identify where collaborative action is most needed.

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Scenarios and why we use them

Although we cannot predict how the world will change over the next 25 years, we can be confident that it will be very different from today. Future scenarios are a powerful tool to help us imagine different possible future worlds and to better understand how key trends are shaping our world today. They are not predictions or depictions of desirable futures that we wish to promote, and they do not represent our vision of a sustainable future; rather, they aim to challenge, inspire and excite, so that we feel motivated to plan for a better, more sustainable future.

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